Wasserman Next Gen (formerly known as Riddle & Bloom) is a marketing agency focused on connecting brands with Gen Z & Millenial consumers. 
Amazon Prime Student | Wasserman Next Gen (formerly Riddle & Bloom)
Campus Manager + Team Lead
2019–2021

As a Campus Manager for Amazon Prime Student, I was the go-to for bringing brand moments to life, both online and IRL. Before the pandemic, I hosted 19 on-campus events that blended fun with strategy, partnering with student orgs like the Asian Student Alliance and PRSSA to connect authentically and drive Prime sign-ups. When things went virtual, I pivoted fast, hosting 7 digital events that kept energy high and engagement up.
As a Team Lead, I helped shape content strategy across campuses. I regularly posted on social, crafted content for 1K+ followers, and tracked performance through Wasserman’s influencer tools. I also contributed insights in focus groups and supported new manager onboarding. Whether I was on campus or on Telegram, this role sharpened my ability to merge community, culture, and brand voice.
  • 19 in-person events hosted pre-pandemic, driving 300+ average peer interactions per event
  • 7 successful virtual events post-transition, maintaining engagement during a fully remote year
  • ​​Content creation across platforms (Instagram, Facebook, Google My Business), posting 2x/week and responding actively to audience interactions
  • Social media management with 1K+ followers, creating original posts, IGTV/Reels, and stories to increase awareness and sign-ups
  • Onboarding support for new Campus Managers, offering training, mentorship, and best practices
  • Partnerships with student orgs, including the Asian Student Alliance, PRSSA, and the National Society of Leadership and Success
  • Collaborative event planning with other Campus Managers and Account Managers across the country
  • Participation in focus groups to provide insights on brand positioning and student behavior
  • Used influencer marketing tools to track clicks, performance metrics, and campaign ROI
  • Community engagement through Telegram, building real-time collaboration with teammates and leadership

Instagram Posts

I have created over 60 Instagram posts in order to promote Prime Student through social media.