Wasserman Next Gen (formerly known as Riddle & Bloom) is a marketing agency focused on connecting brands with Gen Z & Millenial consumers. 

The Amazon Prime Student Campus Manager program was specifically designed to cater to the college audience, aiming to generate excitement and interest in Amazon Prime Student and its top programming. Through face-to-face interactions and scaled events, I successfully promoted Prime Student to my peers as part of this program. Prior to the COVID-19 pandemic, I organized engaging in-person events that fulfilled program responsibilities and drove student sign-ups. In close collaboration with my Account Manager, I coordinated effective event marketing strategies and collaborated with Campus Managers from various universities, fostering an environment of shared learning and idea generation. Before the shift to online events, I had the privilege of hosting 19 in-person events and partnering with notable organizations on campus such as the Asian Student Alliance Club, The Public Relations Student Society of America, and The National Society of Leadership and Success. As the program transitioned completely online, I adapted and hosted a total of 7 successful online events. On average, each in-person event garnered over 300 valuable interactions.

Campus Manager Team Lead

• Engaged in a comprehensive virtual training and diligently performed program planning tasks during an intensive 1-week period leading up to the program launch.
• Consistently maintained a minimum posting frequency of twice a week on personal social media accounts.
• Skillfully crafted and edited captivating content to captivate the target audience.
• Actively engaged with a diverse online following of over 1k followers, ensuring prompt replies to comments and story replies.
• Actively participated in focus groups to contribute valuable insights for Amazon's market research initiatives.
• Established meaningful connections with other DBAs and Wasserman Managers through effective communication on the Telegram platform (comparable to Slack).
• Efficiently integrated with an influencer marketing tracking platform to monitor and analyze social media metrics.
• Effectively shared visible links and employed persuasive techniques to encourage sign-ups for Prime Student.
• Played a crucial role in onboarding new Riddle & Bloom Managers, ensuring a smooth transition into their roles.
• Hosted both on-campus and virtual events to foster engagement and drive program awareness.
• Established fruitful partnerships with various on-campus organizations and clubs to enhance the reach and impact of the program.

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Instagram Posts

I have created over 60 Instagram posts in order to promote Prime Student through social media.

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