Wasserman Next Gen (formerly known as Riddle & Bloom) is a marketing agency focused on connecting brands with Gen Z & Millenial consumers.
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The Amazon Prime Student Campus Manager program was specifically designed to cater to the college audience, aiming to generate excitement and interest in Amazon Prime Student and its top programming. Through face-to-face interactions and scaled events, I successfully promoted Prime Student to my peers as part of this program. Prior to the COVID-19 pandemic, I organized engaging in-person events that fulfilled program responsibilities and drove student sign-ups. In close collaboration with my Account Manager, I coordinated effective event marketing strategies and collaborated with Campus Managers from various universities, fostering an environment of shared learning and idea generation. Before the shift to online events, I had the privilege of hosting 19 in-person events and partnering with notable organizations on campus such as the Asian Student Alliance Club, The Public Relations Student Society of America, and The National Society of Leadership and Success. As the program transitioned completely online, I adapted and hosted a total of 7 successful online events. On average, each in-person event garnered over 300 valuable interactions.
Campus Manager Team Lead
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Instagram Posts
I have created over 60 Instagram posts in order to promote Prime Student through social media.