Spencer Gifts LLC, doing business as Spencer's, is a North American mall retailer with over 600 stores in the United States and Canada. 

​Spirit Halloween is a seasonal chain with Halloween & fancy dress costumes for all ages, plus accessories & décor. ​

As a Digital Marketing Data Analyst for Spencer's and Spirit Halloween, my role is pivotal in enhancing brand awareness and customer engagement, with additional project demands August-November (peak season for Spirit). I bring a strategic focus to optimizing key marketing channels including paid search, affiliate marketing, natural search, and paid social programs. Leveraging in-depth analytics, I identify trends and opportunities, ensuring data validates our marketing initiatives and strategies. My contributions extend to supporting the e-commerce team in growth initiatives, coordinating with social influencers, and curating unique social shopping experiences in tandem with the merchandise team.

My analytical skills has led to the successful presentation of competitor analyses and the introduction of innovative methods for showcasing paid media, which received cross-departmental approvals. Additionally, my efforts in compiling and presenting micro-influencer lists have significantly contributed to forming impactful influencer partnerships. 

Digital Marketing Data Analyst

• Analyst for Spencer's and Spirit Halloween, with intensified project demands during the peak August-November Spirit season.
• Collaborated with the eCommerce marketing team and various marketing channel teams to enhance brand awareness and customer relationships.
• Focused on optimizing paid search, affiliate marketing, natural search, and paid social programs.
• Leveraged analytics to identify trends and opportunities, validating data sets for initiatives and strategies.
• Assisted the E-commerce team in supporting growth initiatives across multiple channels.
• Coordinated outreach to social influencers and curated social shopping experiences in collaboration with the merchandise team.
• Researched and presented data analysis findings on channel competitors.
• Contributed to ad hoc projects driving team success.
• Introduced a fresh method for showcasing paid media through creative collage-like assets. Successfully gained approval from three departments.
• Compiled and presented micro-influencer lists to the Associate Director of E-commerce Marketing, contributing to impactful influencer partnerships.

Please reach out to me personally for portfolio assets regarding Spencer's and Spirit Halloween!

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