McCarter Theatre

McCarter Theatre Center, centered between New York City and Philadelphia on the campus of Princeton University, is a creative and intellectual hub that inspires conversations, connections, and collaborations in our communities. Lead with justice and joy, and beauty in belonging. McCarter is an independent, non-profit performing arts center that creates and curates engaging performances, education programs, and community partnerships.

As a Social Media Manager at McCarter Theatre Center, I had the opportunity to exercise my creativity and be a voice for an evolving theater. In that role, I oversaw multiple social media platforms, including LinkedIn, Facebook, Twitter, YouTube, Spotify, Instagram, and TikTok. I utilized tools like Later.com and Buffer to compile social media data analysis, leveraging my content creation and scheduling content daily. Additionally, I updated the website regularly using the EpiServer Content Management System. With a focus on strategic online partnerships, I drove sales and revenue growth by establishing connections with the local community, influential individuals, and nearby colleges.

I took pride in my ability to develop compelling promo codes, conduct impactful testimonial interviews, and manage influencer relationships. My experience included creating successful social media campaigns through captivating announcements. I was skilled in handling PR crises and embodying the values of the brand as a representative. Through my dedication and expertise, I consistently increased followers by 230 each month, fostered engagement, and delivered high-quality content that aligned with McCarter Theatre Center's vision.

Social Media Manager

Regularly updates the website using the EpiServer Content Management System.
Constructs more than 36 product detail pages each season.
Assists in proofreading newsletters, social media ads, and digital programs for accuracy and quality.
Creates and schedules daily content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
Effectively utilizes Later.com and Buffer (both similar to Hootsuite) to schedule posts and analyze performance data.
Consistently increases followers by an average of 230 per month.
Efficiently manages influencer invites, engagement, and interactions.
Successfully handles relationships with at least 20 influencers per Opening Night event.
Serves as a brand representative, embodying the values and essence of the brand.
Exhibits expertise in managing and resolving PR crises effectively.
Establishes strategic partnerships with the local community, influential individuals, and nearby colleges to boost sales and drive revenue growth.
Developing compelling promo codes for social media posts that effectively cultivate brand loyalty and generate substantial sales.
Devised impactful social media campaigns aimed at driving sales, such as the introduction of subscriptions and memberships through a captivating season announcement.
Took charge of conducting testimonial interviews during the Opening Night event to gather compelling content for marketing purposes.

Notable Achievements:

Established McCarter on TikTok
Created and BETA tested the Verified Social Ambassadors program.
Created a Social Media Post Request form using Microsoft Forms to improve workflow between multiple departments.
Achieved a 25% increase in Instagram followers for McCarter Theatre Center, growing the account from 8,000 to 10,000 within a span of 1 year and 11 months through strategic content planning and engagement strategies.

VIEW MCCARTER'S SOCIAL MEDIA PLATFORMS